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Mention your brand on your guest articles. While I encourage you check out this guide by Neil Patel, here are some few points to help you out There are many ways to attract citations and build brand awareness online. 2 ways to get mentions and building a long lasting brand awareness! That also will hugely improve your brand awareness. My answer to the question is yes! Having your brands mentioned on popular site will certainly improve your natural visibility. Should you integrate implied links to your SEO strategy? However, with the ‘nofollow’ link attribute being commonly used, some linked citations may not have any SEO effect. In order to improve brand authority and gain more search engine visibility and natural traffic, you will need to pay considerable attention to increasing the number of mentions – linked or unlinked. Google stores this information and will consider that I earned an implied link. If my brand is cited or mentioned on other websites (not linked to), once somebody is typing it in a search query, a connection is being made in Google’s eyes. My website is and my brand is ‘’ or simple ‘EnstineMuki’ In the patent, Google calls brand mentions, “implied links” and the regular backlinks, “express links”

However, in recent past, there have been speculations that this will soon carry less importance in Google’s ranking algorithm.Ī common factor discussed among SEO experts is “ brand authority” but how does Google measure this? To clear the cloud, Google just released this patent that gives us insight about how the authority of a brand is measured. Link-building has always been a strong search engine ranking factor. While industry experts are still struggling with the swollen list of Google Ranking factors, the search giant keeps updating its algorithm in an effort to kick off poor quality websites from its front page. The search engine industry has constantly been plagued by algorithmic updates and there is visibly no sign that this will cease any time soon.

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